Zendesk Sunshine and Custom Objects are two innovative features that allow companies to have a comprehensive, 360-degree view of their customers. These tools provide businesses with a centralised and integrated solution for customer data management, enabling them to offer better and more personalised customer service. In this article, we will discuss how Zendesk Sunshine and Custom Objects can help your company achieve a single view of your customers.

What is Zendesk Sunshine?

Zendesk Sunshine is a CRM platform that enables companies to store and manage customer data from a variety of sources. It is a flexible and scalable solution that can be customised to meet the unique needs of any business. With Zendesk Sunshine, companies can connect customer data from a wide range of sources, including customer support tickets, website analytics, and marketing automation tools. This centralised platform makes it easy for companies to access and analyse customer data, providing them with a complete picture of customer interactions and behaviour.

How does Zendesk Sunshine help businesses?

With Zendesk Sunshine, businesses can create a unified view of their customers, providing a more comprehensive and accurate understanding of their needs and behaviour. This centralised platform makes it easy to store and manage customer data, allowing companies to make informed decisions based on the most up-to-date information. Additionally, Zendesk Sunshine provides businesses with a powerful set of tools for data analysis and customer segmentation, enabling them to deliver more personalised and effective customer service.

What are Custom Objects in Zendesk Sunshine?

Custom Objects in Zendesk Sunshine are a powerful feature that enables companies to create and store custom data fields that are unique to their business. With Custom Objects, companies can store information such as customer preferences, order history, and product usage data, providing a complete picture of the customer relationship. This information can then be used to deliver more personalised customer service and support.

How do Custom Objects help businesses?

Custom Objects in Zendesk Sunshine provide businesses with a powerful tool for customer data management. With Custom Objects, companies can store information about their customers in a centralised location, making it easy to access and analyse. This data can then be used to deliver more personalised customer service and support, helping businesses to build stronger and more long-lasting relationships with their customers. Additionally, Custom Objects make it easier for companies to manage and update customer information, ensuring that they always have the most accurate and up-to-date data at their fingertips.

Conclusion

Zendesk Sunshine and Custom Objects are powerful tools that can help companies to achieve a single, 360-degree view of their customers. With these tools, businesses can store and manage customer data from a wide range of sources, delivering more personalised and effective customer service. Additionally, Zendesk Sunshine provides a powerful set of tools for data analysis and customer segmentation, helping companies to make informed decisions and drive growth. If your company is looking for a centralised solution for customer data management, Zendesk Sunshine and Custom Objects are the perfect solution